Sandra McBride, Senior Partner
An accomplished writer with a talent for spotting a strong news angle, Sandra has developed and placed client stories in Packaging World
, Food Processing
, Food Engineering
, Pharmaceutical & Medical Packaging News
, Healthcare Packaging
and many other domestic and international trade magazines.
With a background in business and marketing, Sandra founded the agency in 2001 to provide a fresh, results-driven approach to public relations. She provides honest counsel, informed strategic insight and exceptional client service.
Previously, Sandra was a director at Citigate Cunningham, a top-tier high tech PR firm in Silicon Valley. Before that, she spent seven years as an account manager at Keck & Co., a boutique PR agency specializing in the packaging and processing industries.
Sandra holds a bachelor’s degree in business (magna cum laude) from the University of Colorado, Boulder.
Cat McBride, Junior Partner
Cat joined McBride PR in 2015, bringing with her a deep understanding and passion for copywriting and social media. In addition to assisting with traditional publicity projects at McBride PR, she is responsible for developing digital strategies, content and communities for clients on LinkedIn and other online platforms. Previously, Cat spent four years as an associate at SparkPR in their digital services branch, working with brands such as Walmart, SanDisk, Lenovo, Verizon, Michelob Ultra, Visa and Philips.
Cat holds a bachelor’s degree in creative writing from the University of California, Santa Cruz.